As we’ve commented on before, a fundamental goal and challenge for our company is how to drive RSS adoption by the mainstream internet citizenry. By mainstream I’m referring to those who may not even consciously use RSS yet. (Among other non-niche, non-early adopter markers.)

It may seem alien to those of us out here on the geek edge, but there are a lot more of those folks than there are of us. And on the internet, not only does no one know you’re a dog, they also don’t know if your eyeballs and dollars are geek-driven or not (nor should it matter, to a large degree).

As I talked about in my 47hats guest post, it can be challenging to remember that those building the online apps and products are typically very different from many of those using (or potentially using) them. As I and the other attendees at a usability conference were once informed at the outset: ”We’re tainted”. (As far as remembering and understanding what user experience is like for newcomers).

(more…)